smriti irani comparison
Experts Warn Saas Comparison Sparks KSBT2 Surge
Celebrity comparisons can trigger a 40% viewership jump for streaming SaaS platforms within 48 hours, as Smriti Irani’s tweet about Kyunki Saas Bhi Kabhi Bahu Thi 2 (KSBT2) demonstrated. The ripple effect rippled through watch time, social sentiment, and subscription revenue, providing a live case study for B2B software