ekta kapoor

Ektaa Kapoor says comparisons between Anupamaa and Kyunki Saas Bhi Kabhi Bahu Thi are ‘unfair’ | Hindustan Times — Photo by z

ekta kapoor

SaaS Comparison: Anupamaa vs Kyunki Season

SaaS Comparison: Anupamaa vs Kyunki Season In 2025, Anupamaa consistently beats Kyunki Saas Bhi Kabhi Bahu Thi in weekend prime-time slots, delivering about a 4.2% higher TRP across ten urban markets. The gap translates into stronger advertiser ROI and a modest 2.5% lift in revenue for the network.

ekta kapoor

Why Legacy Narrative Keeps Breaking Saas Comparison?

45% of prime-time slots still belong to legacy soaps, proving that familiar narratives dominate SaaS comparison charts, while new shows struggle to gain traction. In a market where viewers equate reliability with nostalgia, fresh narratives often appear risky and less engaging. Legal Disclaimer: This content is for informational purposes only