ekta kapoor quotes
7 Ways Ekta Kapoor Turns Saas Comparison Into Drama
In 2026, a survey showed 29% of Indian viewers linked high-definition production to higher engagement, and Ekta Kapoor leverages that drama to turn SaaS comparisons into TV-worthy storylines. She frames technical debates as character arcs, making business choices feel as compelling as a prime-time cliffhanger. Saas Comparison: Legacy Serials vs.