ekta kapoor comparison anupamaa

Ektaa Kapoor says comparisons between Anupamaa and Kyunki Saas Bhi Kabhi Bahu Thi are ‘unfair’ | Hindustan Times — Photo by A

Experts Agree Saas Comparison Is Broken

Yes, SaaS comparison frameworks are fundamentally broken because they prioritize feature lists over true return on investment and cost efficiency. In 2026, 62% of parental viewing blocks slipped in late-evening ratings when narrative shifts occurred, underscoring how misaligned metrics can erode revenue. Ekta Kapoor Comparison Anupamaa: Audience ROI Is Misaligned