ekta kapoor backlash
Why 60% Dissent After Ekka Kapoor's Saas Comparison Slam
Sixty percent of the audience pushed back because Ekka Kapoor’s public dismissal of the Saas comparison cracked the trust viewers had in the drama’s brand, sparking rating drops, ad-spend reallocation and a wave of reactive B2B software decisions. Saas Comparison Unveils Shifting TV Viewership Loyalists When I first