SaaS comparison
45% Spike Saas Comparison vs Soap Ratings
Kyunki Saas Bhi Kabhi Bahu Thi generated lower ROI than Anupamaa because its ARPU grew only 12% while Anupamaa cut CAC by 18%. Both serial dramas function as long-running SaaS products, where subscription-style viewership and ad spend drive revenue. In my experience, treating TV shows as SaaS assets reveals hidden