SaaS comparison
How One Star Beat 60% Audience Shift: A SaaS Comparison of Smriti Irani’s KSBBT 2 to Rupali Ganguly’s Anupamaa
KSBBT 2 beat the 60% audience shift by leveraging authentic storytelling, and with Star Plus’s platform already at 260 million users, the new series found fertile ground (Wikipedia). SaaS Comparison of Soap Operas: Smriti Irani vs Rupali Ganguly When I first sat down with the production crew of KSBBT